Melanie Martinez’s latest tour tracks the artist's creative journey through three distinct acts, each representing one of her albums and creating a linear narrative progressing through her childhood, adulthood, and afterlife. To bring such an ambitious concept to life, Show Director Paul "Arlo" Guthrie brought on All of it Now to create accompanying real-time visuals.
The All of it Now team used the themes and motifs in Martinez's music to pitch ideas and develop custom camera looks, allowing fans to unite seamlessly with the artist's creative core. The team specifically used Notch, employing a single Notch Block for their designs alongside a utility Block managing 3D data. This setup enabled them to track 2D material with stage lifts and a jaw-dropping seesaw effect.
