Bild delivered the technical planning and onsite execution, working alongside creative director Ben Kreukniet, Notch designer Lewis Kyle White and advertising agency Media Monks. The team envisaged a curved zoetrope-inspired stage using pillars of LED and ambient lighting. The challenge of this project was creating content that corresponded to the curved inside and outside facing LED video surfaces.
Ben Kreukniet pulled together a remote team and leveraged Notch’s web streaming capabilities to share active renders over video calls. They chose to create their previz environment directly in Notch, allowing them to explore and iterate designs until they reached their final version. The team built on their early concept ideas to generate a polished raytraced scene in Notch. Virtual lighting designed to simulate the physical light sources brought the two worlds together. The result was striking neon graphics that move fluidly around the panels to reveal the car in centre stage.