For the launch of the new summer 2021 collection, shoe fashion designer Louboutin envisaged a new disruptive campaign: a virtual retro-futuristic world. A new advertising campaign was launched entitled ‘LoubiFuture’, seeing a partnership with artist Julien Granel, who aligned with Louboutin’s quirky, eccentric nature.
Once the script was completed, the team created a detailed series of storyboards which served as a template for the construction of the 3D sets and backdrops
Les Vandales used Notch to create and render the virtual production itself. Despite being one of the largest sets and equipment decks they have ever worked on, they credit Notch with allowing the high level of artistic freedom to express their creativity, mixing the imaginary with reality; going beyond the physical limit of the set itself.
Louboutin received very positive reviews from digital media, press and international customers. The brand was proud of what Les Vandales were capable of achieving. Similarly, Les Vandales work was praised within the event industry network for the dedication to and quality of their work.