To launch her new album ‘Brightest Blue’, Ellie Goulding performed ‘Brightest Blue’ and ‘New Heights’ to an online audience via Vevo. The performance features a virtual set design that reflects the emotion and sentiment of the two singles. Acclaimed director Giorgio Testi of Pulse Films had the vision to create something in between a music video and a live performance. Giorgio collaborated with a specialist in the field of live visual design Nocte’s Andrea Cuius to deliver the virtual production.
Together with Vevo UK and the Ellie Goulding team, Giorgio and Andrea developed a creative solution to enable Goulding to perform in an immersive environment. Andrea chose Notch as his real-time content generation tool to create the virtual set and AR front plate elements for the performance at MARS Studios. Andrea and Giorgio were able to create moody, atmospheric environments and realistic smoke effects that could be rendered and applied in real-time. The splendidly dreamy visuals in Ellie Goulding’s performance did not go unnoticed by fans who commented:
“Even when we’re in the middle of a pandemic and we can’t go to live shows, Ellie and her team are doing an amazing job with all this content. Brightest Blue is such a balm to the soul”
“This is what perfection looks and sounds like.”