The Xbox Games Showcase introduced new titles coming to the Xbox Series X console. The stream featured 22 games from nine Xbox Game Studios. Xbox wanted an animated opening sequence that built anticipation for the event, bespoke transition effects and 27 animated 3D maps.
Creative Agency Zed Ink worked with Toy Robot Media to create the package of looks. Taking inspiration from existing Xbox collateral Toy Robot Media create a glossy galactic opening sequence, graphical transition effects and spy-movie inspired map animations. With over 13 thousand frames to render in 4k, they chose Notch as their content creation and rendering tool.