“I wanted to create a set that was instantly recognisable as the home of Notting Hill Carnival. The architecture around Notting Hill is distinctive, old, tall terrace houses, which in the run-up to the carnival, are covered in hoarding to protect them from the 2 million revellers. I decided I could use this hoarding as a canvas to incorporate video content into the scene live.
The XR workflow is one of preparation. Everything that you would do in post-production shifts into pre-production. We had a lot to deliver in a short space of time, and Notch allowed us to work fast. Notch’s seamless integration with modelling software made it easy to import, assemble, texture and optimise scenes with rapid speed. We had a scene that the client loved ready for the virtual stage in no time. We couldn’t have achieved such a fluid workflow with any other renderer.”
Lewis Kyle White, designer, Pixels and Noise
Additional press coverage:
Think with Google, The Guardian, The Standard, The Independent, GQ Magazine, Sky, The Drum