Walmart innovated their first quarter meetings with two distinct virtual designs by Xite Labs. Xite Labs presented their XR concept to LEO events and Walmart using one of the Notch Virtual Production sample scenes as a proof of concept. Walmart commissioned virtual worlds for their ‘Investor Community Meeting’ and their ‘Year Beginning Meeting’.
The team wanted to create a clean, easy to digest aesthetic that included AR graphics. For the first look, they modified the original sample to fit Walmart’s brand identity, making changes to the colour palette, lighting fixtures and adding Walmarts trademark ‘SPARK’. The second design created in Notch integrated a cubic side-stage design, a circular overhead master lighting fixture, and AR space for key messaging moments.
Xite Labs delivered the custom set designs, content production, and onsite editorial, providing both technical and creative services in collaboration with LEO’s master show direction. Walmart’s new three-dimensional presentation format sparked excitement from both clients and attendees.