“What first got us excited about Notch is what can be done at a live event in real-time. Since using Notch we’ve won several awards for our live and interactive projects. For this project, we could have chosen an offline renderer, but we wanted the creative freedom and flexibility we have become accustomed to when creating in Notch.
The power of Notch lies in being able to realise your vision and make it a reality in a short amount of time. The number of inputs you can combine with Notch is endless, and so too is the potential for creative experimentation. It’s very exciting to see that the techniques we used to create this video could be directly translated into a live event scenario.”
Kev Freeney, creative director, Algorithm
Additional press coverage:
Eirewave, Target 3D.