APHEX TWIN'S COLLAPSE EP LAUNCH

UK electronic artist Aphex Twin is known for his evasive temperament and experimental production style. To promote the release of his new EP Collapse, Brotherhood Media approached Bluman Associates with a brief to create an outdoor activation projecting the EP’s artwork on buildings across London locations guerrilla-style.

Bluman Associates are specialists in large scale projections, and Stout Studios is their in-house content arm. Creative Director and Notch Animator Lewis Kyle White guides us through what it’s like to create a fail-safe workflow for a risky guerrilla installation.

“The idea was that the audience would be able to interact with artwork by using custom designed plinths that house a leap motion and light up when the Leap detects the user's hand."

Pre-production ran for four weeks with a small team led by Lewis Kyle White and assisted by Alex Tennyson, AKA TypeOne. Over the course of a few days, Stout and Weirdcore sat down and developed looks in Notch. They crafted unique visuals by combining assets from the "Collapse" music video and custom-made content from Weirdcore, which were then manipulated in Notch.

“Notch allowed us to rebuild in real-time and in some cases match the functional materials and effects seen in the music video, which was originally created in C4D and rendered in Octane."

Creating for a guerrilla activation was challenging in terms of logistics, for the clients the whole operation was a risky endeavour. During pre-production, the team had to display to their clients that the concept delivery was foolproof. For the operation to be successful, Bluman Associates and Stout felt it essential to work with software which they had tried and tested as reliable and functionally fast. They chose Notch and Leap on the merits of successes in past projects.

Once arriving at the locations high-powered projection rigs were pointed out of the vans, and the custom made plinths were set up. “Utilising Notch as the core renderer we sequenced the experience on disguise gx1 media servers. The Leap Motions fed real-time data over a network to the server via OSC. This Data was fed directly into Notch to drive the projected animations as well as to DMX controlling LED lights within the plinths which were creating active feedback for the end user.”

The team managed to project at every location without being caught and the installations were received incredibly well by the public. Hundreds of individuals participated and were captivated by the beautiful visuals and sensitive technology.