Tremolo Productions approached production designer Adrien Oneiga to create video effects that could visually represent the sounds of reverb, autotune, and distortion. Tremolo would use said effects to enrich footage of Mark Ronson explaining varying sounds and their origins in his new Apple TV+ documentary, Watch the Sound. Expanding on Tremolo's brief, Oneiga decided to recreate the visceral sensation of synesthesia using Notch.
Oneiga began creating the looks using audiovisual information from live-action footage. "Autotune," for example, was created using point cloud data fed into a particle system and blended with the video content. "Distortion" was modelled after a classic CRT oscilloscope design.
