‘The Manic’ World Tour is the third headlining concert tour by American singer Halsey, supporting her third studio album, Manic (2020). The tour used a combination of rendered content, as well as real-time IMAG effects created in Notch.
The creative brief came from Tarik Mikou from Moment Factory, who led the overall creative vision. Moment Factory called on All of it Now to help them make a show that blurred the boundaries of reality, playing with depth and the audience’s perception in magical and surprising ways. The team created cinematic experiences out of each song, with the hit single, Graveyard being the most creative and favoured look of the tour. Created in Notch using real-time fluid simulations, the result was a live-camera feed which appeared painted in dreamy watercolours. The team created a show in which Halsey was the driving force, while visuals and technology emoted the meanings behind each song.