JACK WHITE'S BOARDING HOUSE REACH TOUR

In March of this year solo artist, Jack White released his third studio album: Boarding House Reach. To support the release, Jack White went on tour with Monotone and Luz Studio. Creative Director of Luz Studio Matthieu Larivée talks to Notch about his experiences creating for the Boarding House Reach tour.

"Jack White has a very strong visual style that runs across all his platforms. It was essential that blue was the focal colour used and that all visual elements be grouped in threes. At the start of production, we were briefed that the entire show would run live—no setlists, as setlists aren’t Jack’s style". Matthieu needed a tool that could facilitate the creation of interesting, contemporary content whilst giving them the freedom to adapt this content live. Larivée chose Notch.

Animators Sebastien Tilly and Jonas Libon used Notch to create 3D interactive environments. As there would be no setlist to work with, the team created visuals that could be used on multiple songs, as well as some set pieces for specific tracks. They used many audio-reactive nodes using live audio feeds to drive their animations.

During a two month production period, the team created a library of looks and animations in Notch. The moment of truth lay in their final week of production: live rehearsals. Here they would see how their interactive content fitted with the live band. White and his team loved the looks, and during the week of rehearsals, only a few minor changes were requested. With Notch, tweaks and changes could be made with the client on the spot, and the design signed off instantaneously.

Once live, Video Director Rob McShane used Notch to control virtual and stage lighting live and in unison.

Jack White shows have an undeniably live feel, and the entire production is reactive, from the audio reactive nodes to Rob on the mixing desk. With Notch, Lüz could create a versatile set of polished designs, which could then be adapted to various songs. Throughout the tour, the team had the freedom to explore, experiment and continuously excite their audience.