Earlier this year, DJ-producer KAYTRANADA and rapper-singer Aminé released a collaborative album, KAYTRAMINÉ, whose rave reviews led to a five-show tour in their respective hometowns of Montreal and Portland as well as Chicago, Brooklyn, and Los Angeles. Jaycob Luque of MJL VISIONS headed up creative and technical direction, aiming to visually interpret the album’s hard-hitting yet nostalgic sound.
As Luque explained, the creative team aimed to provide “constant eye candy” while keeping the focus locked in on the duo’s high-energy stage presence. Using custom content that embedded camera looks with Notch was vital to the process. To avoid a clean camera feed throughout the show, Notch Designers Chase O’Black and Patrick Wala build multiple film-simulating sequences complete with grain, manipulated frame rates, grading, and more.
