The goal was to not distract from the band’s performance but instead simply set the stage for them to do their thing. To achieve this, IMAG was pushed to the upstage video wall and was edited by various Notch effects. These effects tie into the onstage scenes, such as a strobe jail scene for the new single, “Shotgun Blues” and a "Super8" film look playing over a theatre scene for the Johnny Cash inspired song “Sad Man's Tongue”.
In years past, the band used a clean IMAG feed out to screens, so to revive things now live production is back in full swing, artists were allowed to experiment with effects. Relying on IMAGs as a concept, the final result saw an emphasis on the band’s visuals, bringing a new level of cohesiveness to the video production.
