SAIGON SINFONIETTA IN TET

During 2025’s Vietnamese New Year’s celebration known as Tet, MxC partnered with Visual Director Tung Monkey of The Visual 084 to create projection-mapped graphics for an immersive "visual symphony" experience in Ho Chi Minh City. The project — commissioned by PURPOSE.ANT and Vietnam Brand Purpose — transformed the exhibition space into a canvas spanning over six hundred square metres of walls and floors, all of which the creative team set out to cover.

For Saigon Sinfonietta in Tet, MxC and The Visual 084 combined traditional and contemporary elements from the last hundred years of New Year’s celebrations in the city. Drawing inspiration for their narrative directly from the Saigon River, the team made it their mission to depict the creative spirit, prosperity, and generosity of the country’s southern people through interwoven images and stories about holiday festivities.

To begin the process, Artist Mai Thanh Tran drew all 2D characters in Illustrator. From there, Callimotion animated Tran’s creations in After Effects at 12 frames per second to emulate the stifled, choppy style of classic animated films. Bringing that into Notch, MxC and Tung Monkey enhanced the scenes with a 3D style frame. They found Notch 1.0’s Deformers especially useful for adding dynamics through particles, backgrounds, and abstract clones.

MxC composited and rendered the final results in Notch at 8K resolution. When mapped to the space itself, the installation immediately resonated with visitors, who loved mingling with the visual flow.

Additional press coverage:

Kenh14, DoanhNhân.