BLINK worked with The Squared Division to design and produce visuals for Shakira’s Las Mujeres Ya No Lloran World Tour, which commenced in February 2025 after half a decade of delays brought on by the COVID-19 pandemic. The team of creative directors, including Shakira herself, tasked BLINK with creating visuals for every song and nine interstitial films, seven of which featured a fully animated 3D recreation of the singer. They worked from a set of narratives penned by Shakira that tell a deeply personal story of her whole life and career.
BLINK used Yellow Studio’s stage set, including a widescreen cinematic canvas that offered plenty of versatility in presentation, as the starting point for their key visuals. They used the screens to match the visuals to Shakira’s legendary staging and choreography—as well as her narrative—as fluidly as possible. Going for quality above all else, the BLINK team prioritised doing a few things well with material that felt strong, clean, and effortless.
