ASTON MARTIN V6 RANGE LAUNCH

For a launch at Silverstone, the home of British motorsport, Brain Wash TV were briefed to create a custom Aston Martin visual showcase that could do two jobs at once: stand out when the moment called for it, and hold the room as a backdrop across a three-hour evening. The vision was to make something dynamic, fluid, and memorable that showcased the cars' character and personality, leaving viewers feeling connected, inspired, and excited.

Duration, scale, a bespoke multi-segment LED setup with an unusual aspect ratio, and a short turnaround made it a big undertaking for a relatively small studio. As Brain Wash's Jim Warrier puts it, it was "all hands on deck."

Warrier and the team chose real-time visuals as the solution to the challenge. Using a mix of After Effects, pre-built assets, VDMX, and Notch, the team experimented with layering, colour play, and beat matching to create something that could follow the music and the shifts in mood and schedule across the evening. Working in real time in Notch 2026.1, using its audio-reactive capabilities, they could map visuals closely to the presentation rather than the other way around.

With an established brand and an important launch, nothing could be left to chance. The unusual canvas became a creative opportunity: making the most of it, Warrier says, helped the team "dial up the wow factor" and keep finding new ways to do something unique with the space. The team is proud of the quality and attention to detail they achieved.