Privacy and Cookie Policy

Updated 26th February 2020

At Notch, we are committed to respecting your privacy and protecting your personal data. This privacy and cookies policy (“Policy”) sets out how we use data relating to you and applies to all use of your personal data by 10Bit FX Limited a company registered in England and Wales under company number 09727850 with its registered office at 86-90 Paul Street, London, EC2A 4NE, UK (“we”, “us” or “our”). This Policy forms a part of and should be read in conjunction with our terms of use, which can be found on our website here.

This Policy sets out the basis on which any personal data we collect from you, or that you provide to us through our Website (the “Website”) or the Notch software suite (“Software”), will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

We will only collect and process information about you in accordance with this Policy and we will only use information collected about you in accordance with applicable data protection laws including the EU General Data Protection Regulation 2016 (“GDPR”) and the UK Data Protection Act 2018. Where we decide the purpose or means for the processing of the personal data that you provide when using our Website, we are the “data controller” for the purposes of the GDPR.

You have the right to object to the processing of your personal data, including where your personal data is being processed for direct marketing purposes. Further information on this right, and your other rights, is set out below. To make an objection you can email us at

If you have any concerns over privacy, or this Policy contact us at

1. How we collect and use your personal data

1.1 The table below explains what data we collect, how we use it, and which recipients it might be shared with.

Your data How we use it Recipients

Support / enquiry information (Information we receive when you get in touch with us for support)

  • Name
  • Contact details (address, phone number, email)
  • Other personal data you send to us (including information shared through our online chat service)

We process this information either in accordance with the terms of our contract with you, or in pursuit of our legitimate interests in responding to your enquiry and in order to improve our services.

Zendesk, Inc. provide our support ticket management platform.

Usage data (we collect this from your device and interaction with the Notch software)

  • usage information (including which features of the software you use, how often, and for how long);
  • what hardware you are using (including your operating system, and the type of graphics card);
  • which version of the Notch software you are using;
  • crash dumps which identify where in the Notch software the error occurred;
  • details of the type of licence you have;
  • your approximate geographical location and language.

In pursuit of our legitimate interests in maintaining and improving our software, ensuring our users receive relevant tutorial and other content, and identifying breaches of our licence terms we will process this personal data as follows:

  • we collect and aggregate this personal data, after deleting unique identifiers such as your unique machine ID, for the purpose of understanding how users enjoy Notch software, and how to fix bugs and improve the software;
  • we collect and analyse personal data (not including names, contact information or licence keys) to understand trends in usage by our users over time and fix and improve the software;
  • we collect and analyse personal data to identify trends in software usage in accordance with the terms of their licence.

Website Analytics (collected from your device and interaction with our Website)

  • how often you use our Website;
  • which pages you go to (and which websites, social networks or webpages you have come from and whether you purchase our products or services when you reach us from particular sources)
  • your IP address
  • device and browser operating system, version, make and model
  • other information, including personal data, from third parties and sources other than the Website, such as advertisers or social media networks for which you have approved our access to information.

This processing is necessary for us to pursue our legitimate interests of understanding how you use, and reach, the Website so we might identify problems, and improve the Website, and understand how best to promote our goods and services.

If you would like to opt-out of online interest-based ads from Facebook, you can do so here:

We use Google Analytics, Facebook and Intercom to help us understand how our Services are used.

Google Analytics, Intercom and advertising cookies (including Facebook) and anonymous identifiers may be used to conduct analytics on your visit to the Website, including by recording and analysing user behaviour, location, audience, demographic and interest data. This information may be used in order to enable remarketing to you and may be shared with Google and/or Facebook.

Payment information (Collected from you if you make a payment to us)

  • Name
  • Address
  • Billing information

To process payments under the terms of our agreement with you.

This information is provided by users to our payment processor Stripe.

Your content

  • any other content you submit to us via the Website, such as comments and marketing preferences and other information concerning your use of the Website.

We process this information either in accordance with the terms of our agreement with you (such as in respect of providing online forum, marketing or comment services) for example, where we) or in pursuit of our legitimate interests in responding to your enquiries and in order to improve or deliver our products or services.


Intercom website chat

  • If you use our website chat service to communicate with us, you may provide the following information:
    • Name
    • Email
    • Phone number
    • Preferred language
    • Any information in the messages you send us.
  • The Intercom website chat will also attempt to gather:
    • The number of times you visit our Website, when you visited, which pages, details of when you or we contacted each other;
    • what your Twitter user name is and how many followers you have;
    • your city and country (approximated based on your IP address);
    • your browser language and version, and operating system.

This processing is necessary for us to pursue our legitimate interests of:

  • understanding how you use the Website so we might identify problems, and improve the Website;
  • communicating with you through our Website, to respond to your enquiries;
  • recognising you when you come back to our website, so we can continue the conversation.

Intercom R&D Unlimited Company in Ireland will receive this personal information in the course of providing services to us.


2.1 You have certain rights over the way we process personal data relating to you. We aim to comply without undue delay, and within one month at the latest, in response to any requests submitted by you to us:

  • for a copy of personal data we are processing about you and/or to have inaccuracies corrected;
  • to restrict, stop processing, or to delete your personal data;
  • for a machine-readable copy of your personal data, which you can use with another service provider. Where it is technically feasible, you can ask us to send this information directly to another provider if you prefer; and
  • to make a complaint to a data protection regulator. You may contact them at:

2.2 To make a request in relation to any of the aforementioned rights, please send your request to

2.3 You may request deletion of your account by sending an e-mail to Please note that some information may remain in our private records after deletion of your account. We may use any aggregated data derived from or incorporating your personal data after you delete your account but not in any manner that would identify you personally.


3.1 We will share your personal data with third parties only in the ways that are described in this policy.

3.2 Group, suppliers, subcontractors, service providers. We keep your personal data confidential, but may disclose it to any member of our corporate group, our personnel, suppliers (including Mailchimp in the USA for marketing, to our fulfilment partners in Bristol, UK for shipping, and to chatlio for our instant messaging service) or subcontractors insofar as it is reasonably necessary for the purposes set out in this Policy.

3.3 Government authorities. In addition, we may disclose your personal data to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies); in connection with any legal proceedings or prospective legal proceedings; and to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).

3.4 Potential acquirers or investors. If we are involved in a merger, acquisition, or sale of all or a portion of our business or assets, the personal data we hold may be included as part of that sale, in which case you will be notified via email, your account and/or a prominent notice on the website of any changes in ownership or use of your personal data, as well as any choices you may have.

3.5 Enforcement. We may also disclose your personal information to third parties in order to enforce or apply the terms of agreements, to investigate potential breaches, or to protect the rights, property or safety of us, our personnel or customers, or others.

3.6 We only permit our suppliers and subcontractors to process your personal data for specified purposes and in accordance with our instructions. All our third-party service providers are required to take appropriate security measures to protect your personal data.


4.1 We will only hold data about you for as long as necessary, bearing in mind the purpose for which that data was collected, or as otherwise described in this Policy.

4.2 To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

4.3 If you would like us to stop using or holding your personal data and/or would like to request its deletion, please email us at

5. Security

5.1 We will take commercially reasonable, appropriate technical and organizational measures to ensure a level of security appropriate to the risk that could be encountered via the use of our website and Services taking into account the likelihood and severity those risks might pose to the rights and freedoms of our website visitors and customers.

5.2 In particular, we will take precautions to protect against the accidental or unlawful destruction, loss or alteration, and unauthorized disclosure of or access to the personal data transmitted, stored or otherwise processed by us.

5.3 Please be aware that, while we make the security of our website and your personal data a high priority and devote considerable time and resources to maintain robust IT security, no security system can prevent all security breaches. When you choose to share your personal data with us, you accept the aforesaid and provide your personal data at your own risk.


6.1 We are a UK Company and our servers are located in the EEA and your personal data will be stored in these servers.

6.2 There are agreements in place to ensure that personal data is processed using appropriate safeguards that meet the requirements of data protection laws. Such appropriate safeguards may include standard data protection clauses adopted by a data protection regulator and approved by the European Commission, such as the European Commission*s standard contractual clauses.

6.3 If you would like to find out more about these safeguards or if you have any other queries or comments in relation to this Policy, please let us know by emailing us at


7.1 If you follow a link from the Website to any third party websites, you should be aware that those websites may have their own privacy policies. We do not accept any responsibility or liability for those websites. Please check the policies of any third party websites before submitting any personal data to those websites.

7.2 We may make changes to this Policy in the future, which will be posted on this page. You should check this page from time to time to ensure you are aware of any changes. Where appropriate we may notify you of changes by email.

7.3 All questions, comments or enquiries should be directed to us. We will try to respond to you within 48 hours.



Telephone: 0208050 2468

Post: 86-90 Paul Street, London, EC2A 4NE, UK


Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The table below explains the cookies we use and why.

Cookie Duration Purpose/ Third Party Access

Google Analytics

Two years

This cookie is used to collect information about how visitors use our website. We use the information to compile reports and to help us improve our website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited.

Read Google’s overview of privacy and safeguarding data here

Intercom Communication

Nine months

As a data processor acting on our behalf, Intercom analyzes your use of our website and/or product and tracks our relationship by way of cookies and similar technologies so that we can improve our service to you. For more information on Intercom’s use of cookies, please visit

Facebook Tracking Pixel


This is used to provide social media features and to analyse traffic to our website, including to track whether our Facebook advertising is successful, in particular by letting us know whether or not a visitor who saw our adverts on Facebook then proceeded to purchase any of our products and services.

Twitter Ad Tracking


This is used to track whether our Twitter advertising is successful, in particular by letting us know whether or not a visitor who saw our adverts on Twitter then proceeded to purchase any of our products and services.


During your session

To log you into our website and keep you logged in, and to ensure that your shopping basket stays full when you move from page to page.


One month

To remember information about you such as your preferred language and configuration.


Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit the following URL: