H&M, sponsors of the Coachella Music Festival, commissioned Optimist & BBH to create a unique digital experience as part of their on-site presence.
On entering the booth, squads of visitors found themselves dropped in the middle of a digital sand storm. Supported by off camera high-powered fans, visitors were buffeted and blown physically and digitally, before their forms broke up an away, re-emerging in an abstract scene.
Optimist engaged VER to put together a solution that both composited the visitors into the scene and provided an immersive experience visual and audio experience with wrap around LED panels. Notch was utilised as the generative engine to design, sequence and run both the composited video, but also the LED panels.
The end result was an activation that saw thousands of clips captured and delivered to users mobiles, on site and as part of their Coachella experience.