A streamlined creative process for product launches

McLaren Artura Launch McLaren introduced their new hybrid supercar and unveiled the McLaren Technology Centre with a striking launch film featuring Daniel Ricardo. Bild delivered the technical planning and onsite execution, working alongside creative director Ben Kreukniet, Notch designer Lewis Kyle White and advertising agency Media Monks.

Millions of pixels rendered to an extraordinary scale

The Projected Desert Cocolab uses projection mapping and Notch to immerse the public in the worlds of ten renowned artists. Projected Desert was created by the Meow Wolf Team and developed in collaboration with Cocolab. The Projected Desert combines artworks from Alex and Allyson Grey, Luke Brown,

Harmonious real-time audio responsive visuals in Paris

When Virtually Meets Reality Superbien encapsulates a live symphony orchestra with audio responsive projected artworks created in Notch. ‘Virtually Meets Reality’ first aired at the Jardin des Plantes' giant dome in Paris in April 2020. Created for French software company Dassault Systèmes, the installation explores how virtual

Informational AR and on-brand virtual sets for Walmart

Walmart's 2021 Investor Community Meeting Xite Labs designs on-brand virtual sets in Notch for Walmart's first-quarter meetings. Walmart innovated their first quarter meetings with two distinct virtual designs by Xite Labs. Xite Labs presented their XR concept to LEO events and Walmart using one of the Notch

Dance and real-time visuals interact in STATE:LUCID’s dream machine.

STATE: LUCID STATE: LUCID combines media installation and performance using Notch to create an immersive theatre experience. STATE: LUCID is an installation project created by designer and director Robi Voigt in collaboration with the University of the Arts Zurich. The research project, centred around the dramaturgy of

Intricate particle systems projection-mapped to perfection.

UAE 49th National Day Luke Halls Studio designed intricate particle systems projection-mapped to perfection on Es Devlin's monument for the UAE's 49th National Day celebration. To celebrate the annual UAE National day, Es Devlin and Luke Halls Studio created a monument to the UAE's past accomplishments and

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