Project Description

U2: Joshua Tree World Tour 2017

“Notch enabled us to work a lot faster and test ideas far more quickly, and no other package could add such in-depth effects to a live feed.”

In 1987 U2 released their seminal album, The Joshua Tree. Described at the time as having “the one thing vital to worthwhile rock, a thing so often absent: the urge to exist”. They did more than just exist, the tracks from this album, with their passionate political and cultural message, went on to define a generation. Fast forward to 2017 and the band decide to do something completely unexpected. To play the entire album live, just as they did 30 years ago. Bringing together fans who had been there in ‘87 with a whole new generation needed a show that would define U2 into the next 30 years, and the best technology was going to be at the heart of it.

Using a mammoth 200ft wide and 45ft high LED video screen as the backdrop the audience were presented with films from Anton Corbijn (who took the photos for the original Joshua Tree album) through to live visuals, captured and displayed in incredible 4K, and effected live via Notch’s real-time rendering. All of this was through a video system setup and directed by Stefaan ‘Smasher’ Desmedt, U2’s collaborator of 25 years. “From a creative point, my goal was to have an immersive feeling for the audience, not in a 3d way but as in a super high-resolution screen that just drags you into the beautiful stuff that Anton Corbijn shot, and the other visuals.” – Stefaan ‘Smasher’ Desmedt

Smasher worked with Ben Nicholson at Empirical, through TREATMENT, with Ben bringing Brett Bolton to further strengthen the Notch skillset. Brett worked with Smasher on a 2-week pre-production session in Houston, and a further 2 weeks in Vancouver, then developed the work rapidly through an iterative process on site.“My two favorite Notch effects were Bullet and Exit. With Notch it’s pretty much about having a certain look you want, kinda paint it in Photoshop or After Effects and then build it in Notch. That’s how I work creating effects” – Stefaan ‘Smasher’ Desmedt

Credits:

Client: U2
Creative Director: Willie Williams
Video Director: Stefaan ‘Smasher’ Desmedt
Video & Show Content Production: Sam Pattinson, The Third Company & Ben Nicholson
Notch Content: Brett Bolton
Media Server: disguise gx 2

Project Category

Music