Christian Louboutin ‘LoubiFuture’

Christian Louboutin ‘LoubiFuture’ Campaign A collaboration between Christian Louboutin, artist Julien Granel and Les Vandales to create a retro-futuristic immersive experience. For the launch of the new summer 2021 collection, shoe fashion designer Louboutin envisaged a new disruptive campaign: a virtual retro-futuristic world. A new advertising campaign was

Projection mapped XR for Facebook’s Rival Peak

Rival Peak CREATE TH!S utilize Notch and projection mapping to create a dynamic virtual hosting environment. Rival Peak is the weekly wrap up show based on the Facebook game show Rival Peak, the world's first audience-influenced AI interactive experience. Facebook approached LA-based creative production studio CREATE TH!S

Interactive particle systems and AR at the EE BAFTA’s

EE BAFTAS with Liam Payne An unforgettable EE BAFTA opening performance sees Liam Payne performing in a world of particles with a holographic avatar of himself. NorthHouse and Black Skull Creative threw away the rulebook for the EE BAFTA's 2021 opening performance. Their contemporary design featured an

Art and technology unite for Criolo’s epic XR performance on Twitch

‘Criolo XR’ Live Stream on Twitch Criolo XR combines Notch + Unreal for the first-ever extended reality show held in Brazil. Streamed live from Boop Studios in São Paulo, Brazil, Criolo XR united art and technology for an epic performance hosted by Twitch. The concert featured various

Informational AR and on-brand virtual sets for Walmart

Walmart's 2021 Investor Community Meeting Xite Labs designs on-brand virtual sets in Notch for Walmart's first-quarter meetings. Walmart innovated their first quarter meetings with two distinct virtual designs by Xite Labs. Xite Labs presented their XR concept to LEO events and Walmart using one of the Notch

Next level XR for Bryson Tiller’s live stream concert

Bryson Tiller's TrapSoul World Series concert Xite Labs blur the boundaries of reality for Bryson Tiller's live stream concert on Momenthouse. Xitelabs delivered a reliable and fast virtual production workflow for Bryson Tiller's live stream concert on Momenthouse. Each of the performance spaces contained dynamic and musically

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